ACCA F1, P1 为什么了解文化对公司非常重要
Understanding the culture is very important for companies, even in your home market. What’s wrong with this you may ask… Well it may cause offence to some religious people see the article below.
Tesco has apologised for any offence from a beer advertisement that claimed "Good Friday just got better".
Tesco为声称 “耶稣受难节更好” 的啤酒广告对大家表示歉意。
The ad ran in some newspapers to promote "great offers on beer and cider" in the run-up to Easter.
The supermarket said it would not run the ad again after it attracted criticism from some religious figures.
Vicar and broadcaster, the Reverend Richard Coles, said the advert was "extraordinarily and unnecessarily ignorant".
牧师和一位电台主持人Reverend Richard Cole说，这个广告显示的是“非常的，不必要的无知”。
Good Friday is when Christians commemorate the crucifixion of Jesus Christ. Some choose to mark the day by fasting, which can include abstaining from eating meat or drinking alcohol.
There is some dispute about why it is called "good", with some suggesting the day is "good" in that it is holy, and others that the phrase is a corruption of "God';s Friday".
A Tesco spokesperson told the BBC: "We know that Easter is an important time of the year for our customers.
"It is never our intention to offend and we are sorry if any has been caused by this advert."
It was also a "decidedly poor way of treating such a holy day", said Mr Wakelin, a former head of BBC religious programmes.